Articles
Thinking Shallow And Thinking Deep: Getting To The Bottom Of Persuasive Communication
Perspective plays a huge role in how our brains process what we think or see, and how we evaluate the relevance and importance of an experience or message. Think of the last live experience that you attended. Because it was “live,” and not pre-recorded,...
read moreThe Journey Of A Message
Neuroscaping is about the journey of a message. An email. A live keynote. A networking lunch. No matter the context we can use research to find better ways to get a message from one place to another. We must understand: - The Audience - The Environment - The Content...
read moreThe Seven Principles Of Neuroscaping
When we conduct an experience audit or perform event or communications consulting, the scientific research and observations we analyze fall under seven key principles. We call these the "7 Principles of Neuroscaping". The 7 Principles of Neuroscaping are...
read more4 Ways To Start Winning The Fight For Audience Attention
RULE #1: Make it Personal — If an event is going to be engaging its content must be personally relevant to the people in attendance. Studies have shown that we are better able to remember information when it is presented in a personally meaningful way...
read moreThe Attraction Of Distraction
If you’re able to sit down and read this article end-to-end without stopping to check your email or respond to a text, then you’re in the minority. So, if it’s nearly impossible to hold someone’s attention for 900 words, how are we expected to engage them...
read moreGet To Know Our Founder
Ben Moorsom, founder of Debut Group, speaks internationally on event and experience design. Find out more on his website: www.benmoorsom.com