Engagement 101: User + Environment + Content

Engagement 101: Setting the SceneWhat defines meaningful engagement? It depends heavily on the type of event or experience we are looking at. And it’s not just about the type of event. The best way to get quality engagement depends on “who” the audience...

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The Word Engagement: What It Is And What It Isn’t

What is EngagementThe word “engagement” is incredibly popular as a term that simply defines the audience experience.But engagement is more than just stimulating cheers or jeers from a crowd. It’s a measure of retention and attention, and using multiple...

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What Science Says About Our Sense Of Smell

 Sweetening the Deal with ScentsEssential oils are on trend today and many people use them in homes to get in the right mindset or mood. For example, some people say that lavender is supposed to calm a busy mind at bedtime; citrus (orange or grapefruit) is...

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Get To Know Our Founder

Ben Moorsom, founder of Debut Group, speaks internationally on event and experience design. Find out more on his website: