Neuroscaping is the process of using behavioral and psychological research and analysis to guide and enhance messaging, environments, and interactions.
Our team of expert researchers, strategists, design consultants, and technology partners work together to isolate individual decisions and optimize each one.
Our entire industry is faced with common challenges like focus deficit, retention limitations, and cognitive fatigue.
The estimated average attention capture is only 25% in person, and typically even less with online events and experiences. This means companies are losing the value in up to 75% of their investment.
With our methodology, we provide the opportunity to substantially improve audience connection by approaching every element with our 7 Neuroscaping principles in mind:
Cognitive Process Bias
We create measurably greater focus, better understanding, positive association, and reduced distraction. All to ensure your business is achieving efficiency, efficacy, and making the most of what you have and what you do.